Pink Elephant is a stylish brand of children's art supplies. The project involved creating a top-to-bottom brand for the new company, including naming and packaging. Starting with felt tip pens, the recurring motif was then decided upon: happy, grinning animals, with each product based on a different animal. Thus, a very colorful, child-friendly series of illustrated packages was created for the company’s different products: pens, crayons, watercolor, pastels, and more, as well as an annual catalogue.
Photography by DY Photography | Created as a part of my work for Studio Praktik